Ashish Hemrajani set up BigTree Entertainment in 1999, with a clear focus on removing pricing arbitrage that existed in the movie ticketing segment and to democratize information. In 2007, Ashish and his team launched BookMyShow, which is now transforming into India’s all-round entertainment destination. . Creative : Siddharth Deshpande Content : Samay Gada . . #ceomindset #ietespit